Mobile Performance Marketing
Mobile Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher accuracy and even more trusted information
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.
1. Much more accurate information
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it should be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more accurate information and a much more complete image of individual journeys throughout networks.
Additionally, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts much more possession over the information they send, and makes it much easier to adhere to numerous data laws. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits services to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and give precise, regular data that is less prone to interference.
This kind of monitoring also enables services to track conversions that take place outside of the website, like call and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is extra dependable for services looking for to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows services to adjust data payloads before it gets to 3rd party endpoints, boosting security and privacy. This is particularly vital as various browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side tracking, you can bypass these limitations and continue to track conversions that occurred beyond your web site.
On top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates reliance on third parties, which can be susceptible to breaches and privacy infractions.
A server-side radar is a collection of directions that commission tracking software informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and gives companies extra control over transmission, making it normally a lot more trustworthy. Consequently, it's less prone to information difficulties triggered by things like a broken link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.